"From brand to brand our marketing and design improved, we were seeing increased sales and users were pleased with the ease of use across the board."
Icarus is a small cluster of friends who built and created multiple brands and storefronts selling various products and services across the web. I joined and started helping in October 2017 and helped create and market numerous brands. All of the storefronts and websites were created using Shopify and Shopify apps with a mixture of coding. Besides the website & content creation I handled all of our marketing. During the time spent working with Icarus our monthly ROI would hit peaks of 10:1 and would average at 5:1. Below I will showcase some of the work ranging from all the roles I played.
I joined and started helping out in October of 2017 with my first project being a rebranding. Nostalgia Fix's brand is playful and targeting a demographic of people who grew up with retro gaming. A lot of the brand's imagery is based on this specific targeting.
This brand was a way to separate our products on Nostalgia Fix to provide a more streamlined approach to purchasing and learning about our most important product on Nostalgia Fix. Retro Gaming Consoles that hold old school retro games that are no longer copyrighted ended up being a largest profit item sold on Nostalgia Fix, with this information we realized we could build an entire brand and site based on this product. Retro-Naut's theme and target was to sell higher quality hardware for retro gaming, we needed a sleek and professional brand that still had a playful side.
This project is still in the works but will probably be launched in the 4th quarter of 2018. Haunt Gaming is my personal passion project as I wanted to do something desk mat ( large mousepad ) related for a long time. I had a small obsession with having some really stylized and nice desk mats that were leather and minimalistic and I loved the feel and look that they provided. I wanted to provide the same type of product but more personalized.
Haunt Gaming is now very close to launching and has a huge stock of arts and designs for all types of desk mats. The demographic we're aiming at is primarily PC gamers who have specific interests in sports, anime, or other forms of entertainment. This makes the zeroing in on perfect audiences in facebook marketing a little easier and more profitable.
View Site - PW - Habitat12
I think every designer should go out and try and make some products on their own. Learn the full process so that they can fully understand their role when they're on a team. Every new project improved drastically from the previous. I hope to continue making products and learning from that experience for as long as I consider myself a designer.