Working with IDProductsource for 3+ years has come with an understanding of the promotional products industry. Being a wholesale company, a lot of the traditional methods of marketing and displayed information become unnecessary or lost. While adapting and learning the process of the wholesale market and it's client base, I created a variety of work ranging from print and web design to animation and video. The team at IDProductsource consisted of myself, a marketing lead and two other designers.
The IDProductsource catalog is a booklet released annually for clients, both new and returning. It's primary function is a price update and product portfolio showcase. The work we created for the catalog project was solid, and when you compare it to the notoriously low standards of the competition, we had created a surface layer for ourselves that put us at the top of the industry.
The main problem within the past catalog designs is the distribution of information. Pricing charts are a complete requirements for wholesale catalogs and take up a large percent of most product pages. Besides pricing, a lot of product features had to be listed on each product page. Image quality was also a large factor in the catalog, past catalogs had poor lighting and questionable product photography as far as placement and composition of the images.
The marketing department tasked the individuals of our design team with updating the catalog in an innovative way. Within the small timeframe I created numerous examples that fit the aesthetic of what they had done in past years, but with one concept I approached it with a very fresh UI and layout. After presenting our separate concepts the marketing department chose my re-design with some minor tweaks.
We wanted the flow of information following the photographs to avoid creating a large wall of text composed of product features and pricing. While price charts aren't necessarily aesthetically pleasing, they hold a high level of importance and are the main reason most clients request a catalog. While figuring out which information needed to be included for every product we were able to prioritize with the use of color and icons, creating an easy to read memorable experience for the reader. The overall feel of the catalog was created to be recognizable from page to page, yet flexible enough to showcase standout products.
My contributions towards the catalog project had been the UX / UI , photography and editing of products and cover design. The reception for these elements of the catalog were regarded highly within the feedback we received from distributors within the industry. IDProductsource has posted a cumulative 25% growth of sales for each year I have been working for their design team. Further maturation of UI elements alongside a better solution for product pricing charts could go a long way to improve industry standards for catalogs.
Video and animation work completed for IDProductsource provided a substantial learning experience. Prior to this, my work in video and animation consisted of experimental ideas stifled by vague goals set throughout various projects. IDProductsource's goals were clearly defined and allowed me to create content that fit what was desired, despite a steep learning curve. Weekly projects ranging from product spotlights to quirky skit comedies were a platform for me to delve into Adobe Premiere and After Effects.
Besides the catalog, my video / animation responsibilities and art revisions, my work would range from creating new brands for sister companies, weekly web blasts, marketing campaigners and multiple outlets where graphics are requested. This portion showcases some of that work.
Working with IDProductsource for 3+ years has been a very appreciated experience. Designing with people who I truly believe have become incredible friends offers a lot of fulfillment. We learned a lot together in the time we've spent with IDProductsource and it has taught me a lot about what I can truly bring to the table and how I react and communicate with other designers in a long term working environment. I'm out going, a good speaker, and can truly explain and pitch ideas with passion and understanding. I love what I do, and working with IDProductsource let me express that. There were instances of negative feedback on work but I knew what ideas I should fight for and I which ideas needed revision to be better. The projects were challenging, yet rewarding. I managed to develop some new skills and I also had the opportunity to push myself personally as well as professionally. The management was very satisfied with the results and based on what I’ve been told, the projects had helped them reach their goals.