The Client

Plexus was led by a duo of young and aspiring crypto innovators who were looking for ways to bring their ideas to fruition within the asset optimization space.

Problem

With no visual or branding direction, Plexus contacted us to start the process of affirming a unique identity for their growing concept.

Solution

We learned about Plexus' target audience and built a brand that distinguished them among the many. A unique photo stylization, dynamic typeface assetry, grid system, and color profile allowed for a direct vision and elevated brand.

Plexus' unique stylization and cryptic messaging became an alluring canvas for our team to create beautiful imagery.

The result

A pitch deck was created in tandem with the brand guidelines to be used to gather their first seed. The response was positive and Plexus has continued to grow their platform and product.